Just what the heck does SEO really mean? Well to start with the initials stand for Search Engine Optimisation. This roughly translates into "How well can my site content be read and understood by both users and search engines such as Google or Yahoo?"
When using Search Engine Optimisation you must always consider your true readers first when producing a web site - not the search engines. A well-constructed site will attract the attention of the search engines. However a poorly constructed site will be invisible to the search engines and in turn your customers.
Basically a huge number of websites will never be found by those search engines that 90% of Internet users regularly use for searching.
Why is this?
The straightforward answer... Due to simple and frankly rather worrying errors or omissions.
- The site developers, who have sometimes been paid large sums of money, do not develop with search engines in mind.
- They usually cater for the marketing department, and not the end- user.
- Developers do not always understand the value of links
- The importance of selecting the correct keywords (the words used to search in the Internet) is usually not relevant to a website developer.
- In some cases the most artistic and beautiful sites are created - which sadly are totally invisible to the search engines.
Ask yourself - How will your customers find your sites if not through the search engines? Can you afford to have an invisible site?
In summary SEO will ensure that your site:
- Avoids techniques that will make it invisible to Search engines
- Is created using pages that search engines can read
- Will be indexed by search engines as you want
- Uses the correct keywords for your customer base
- Uses pages that give your site greater visibility in search engines
- Encourages other sites to link to it
- Keeps track of how well the site is performing
- Uses local information within the search engines
- WILL BE SEEN BY YOUR CUSTOMERS
Many SEO companies offer a free site survey, with no obligation. So take that first step now and request a FREE Site Review today!
